Is “Press Release” Still an Effective Way of Marketing?
When you hear the term ‘press release’, you might think of marketing strategies of days gone by. To be sure, press releases have been around for many, many years. Despite their age, press releases are just as effective today as they were decades ago. In fact, it could be argued that they are more effective today than ever before since you can easily distribute them all around the world with just the push of a button.
The Power of Press Release
So what is it that makes a press release so useful? It is all about informing your potential customers. Before an individual can turn into a customer of your business, they need to know what your business is all about. If they don’t know what you sell, or what services you offer, how can they possibly turn into a customer? A well-written press release is a great way to educate your audience. The use of periodic press releases will help you to inform the market that you are offering a specific set of products or services. Also, a press release is a good way to ‘pat yourself on the back’ by highlighting awards that you have won, or goals that you have reached as an organization.
Well Written vs Poorly Written Press Release
One mistake that no business should make is putting out a press release that is poorly written.
We understand both how to write and distribute quality press releases, so you can turn this process over to us from start to finish. To learn more about what our press release service can do for your business, please feel free to contact us right away. Thank you for visiting our site!