Email Marketing Offers High Return on Investment
What is Digital Marketing
Everyone with an email account has seen some sort of digital marketing material. Huge brands such as Sears and Home Depot flood email accounts with specials or discounts. They aquire your email when you purchase an item and then add you to their database .Email marketing is a great tool in customer retention and building your brand.
The cost to complete an email marketing campaign is just a fraction of what it would cost in other traditional forms of adverting. The return on investment or ROI, is huge . Only organic SEO beats this form of marketing.
According to the MarketingSherpa 2013 Email Marketing Benchmark Report, a full 92% of marketers stated that either their email campaigns are currently producing a return on investment or they believe that eventually their email campaigns will produce an ROI. This survey was done with over 1000 marketing professionals and offers a very good view of what people in the industry believe about the power of email marketing.
That’s not peanuts! An effective campaign can pay huge dividends when done correctly and good metrics are used. Finding new customers is very difficult and any business knows that customer retention, and referrals from previous customers is the cornerstone to a good business model. Email marketing allows you to stay connected to your customer base.
Metrics for Success
An email marketer knows how to read his success by his open rate, bounce rate and unsubscribes. In a good email marketing platform all these metrics are reported at the simple look of a dashboard.
The dashboard in email marketing platforms such as mailchimp(c) and constant contact(c) are so easy to read that an amateur can quickly figure out whether his/her latest campaign has had the desired effect. The difference between an amateur and a professional is the ability to spot what the metrics are saying and make effective changes to the next round of campaigns.
In one campaign we ran we completely changed the ROI , by adding a targeted landing page tailored to the email marketing campaign. When people open an email they want to immediately go to the item,discount or article that brought them to click and open the emails link. This is where experience comes into play.
Adding Email Marketing to your Business Platform
We offer email marketing campaigns based on the amount of subscribers you have. We can tailor an entire years worth of campaigns or 6 months at a time depending on what your business needs are. If you aren’t employing the power of email marketing it should b something you seriously consider as a business owner.