Case Studies in SEO
If you do any kind of business online, you have certainly heard of SEO – search engine optimization. The concept of SEO is very simple, but it can have a powerful impact on the success of your business ventures. By fine tuning your web pages to match up with the search terms that are being entered into engines like Google and Bing, you could potentially capture large volumes of traffic for no cost other than your time and effort. Simply put, SEO is something you can’t afford to ignore as a business owner.
What Are the Benefits of SEO?
SEO is valuable because it is a cost-free solution to the traffic problem. There are plenty of other ways to draw visitors, including running ads in various locations around the web, but obviously you will have to pay to place those ads. With SEO, the goal is to move up the organic search rankings, so you don’t have to pay a thing when someone clicks on the link to visit your site. While there might be some upfront costs associated with improving your SEO, such as paying writers to create content or paying an SEO firm to do keyword research, those costs don’t carry on into the future like ad expenses do.
The Return on Your SEO Investment
As mentioned above, there is some measure of investment in SEO. Even though you aren’t paying for ads, you are still spending a certain amount of time and money on this project. Therefore, you will want to see a positive return on your investment when you play the SEO ‘game’. If the experience of other businesses is a guide, you can expect good news in terms of ROI.
Many businesses experience a positive return when they invest in SEO – however, you may have to wait for that return. If you are expecting instant results from these efforts, you are in the wrong part of the marketing world. Marketing methods such as paid ads are far more effective in terms of short-run results, so you will need to take that into account when planning out how you are going to move forward. The benefits of SEO work are usually measured in years instead of months, so a long-term vision for the growth of your business is best.
Are Case Studies Relevant?
If you are looking for specific case studies to encourage you to take up an SEO campaign, you are going to be disappointed in what you find. Why? Because the results of another company are completely irrelevant to your interests and needs. Whether another business was successful with SEO or not should have no impact on your plans. There is no debate as to the merits of SEO – it is a powerful marketing tool when used the right way. It is up to you, by teaming with a great team like the one here at Moxie, to use SEO correctly in a manner that will grow your business.
While specific case studies aren’t going to help you grow your business, there is one stat that should convince you about the power of organic search. When people head to the web to look for information, 93% of those trips begin with a search engine. That means that the vast majority of the huge number of people using the web get started by searching for a specific keyword term. If you want to have those people landing on your page as often as possible, SEO needs to become a top priority within your business.